Macau casino wants David Beckham's

Message non lu par **Monsieur G** » 10 janv. 2014, 16:57

Retired soccer star David Beckham has signed on to help promote Las Vegas Sands' properties in Macau and Singapore, according to the South China Morning Post.

Sands said in a statement that it hoped to cash in on Beckham's popularity in the region.
The Las Vegas-based company is the largest casino operator in Macau.
The deal may help Sands win attention in mainland China, where casinos are illegal and casino avertising is also banned. Soccer is hugely popular in China.
In November, he posed for photographs with 100 local children at the Venetian Macau and gave an hour-long interview.
Sands said it would use the Beckham brand in dining and retail options at its casinos.
The children were selected with the help of several local community groups, including the Macau Special Olympics and the Association of Rehabilitation of Drug Abusers of Macau.

http://www.macaunews.com.mo/content/vie ... g,english/